Looking for business opportunities
Global
promotion
Take the
"MUST HAVE TEA FROM xxxx TEA CHINA" as an example
MUST
HAVE TEA FROM XXXX TEA CHINA！
F G B
global communication
Catalogue
I. Promotion purpose
II. Expected target
III. Activity time
IV. Global promotion and
communication theme
Ⅴ. Global promotion and
communication platform
Ⅵ. Communication content
and form
Ⅶ. Carry out tea export
and global sales cooperation
Ⅷ. Carry out tea
tasting, promotion and sales activities in key regions of the world
Ⅸ. Institutional
framework
I. Promotion purpose
（1）To promote the tea industry in XXXX
county and better enhance the global
brand value of XXXX tea;
（2）Help develop the global market of XX
tea and expand exports;
（3）Help find global partners of XXXX tea
and build a new pattern of XXXX + global
cooperation.
II. Expected target
（1） Enhance brand influence
1. Further form the brand influence of
"China XXXX tea" in China.
2. Form regional influence in Canada,
the United States, Spain, France,
Sweden, Italy, Australia and other
countries.
（2） Progress in market expansion
1. Set up a sales window in Beijing.
2. Promote sales in Canada, the United
States, Spain, France, Sweden, Italy,
Australia and other countries.
III. Activity time
Activity time: 3 consecutive years.
IV. Global promotion and
communication theme
Global：MUST HAVE TEA FROM XXXX TEA
CHINA！
Ⅴ. Global promotion and communication
platform
Use the "global promotion and sales
platform of tea industry" to promote and
disseminate, and the specific contents
are as follows:
（1） Global trade website
1. Use two global professional
e-commerce platforms:
a. Global Tea Net:
www.teanet.com.cn
b.Global Trade Net:
www.mycotrade.com
2. Create: CHINESE XXXX TEA
3. It is divided into four sections:
A. xxxx tea: a comprehensive
introduction to tea products.
B. Welcome global tea
guests：Comprehensive introduction to tea
culture activities.
C. Good tea, made in
xxxx：Comprehensively introduce the tea
garden, production capacity, production
technology and scientific and
technological innovation.
D. Business opportunities for you
Comprehensive introduction to tea
enterprises.
（2）Global e-commerce sales promotion and
network media promotion
1.Facebook；
2.You Tube；
3.Instagram；
4.Twitter；
5.Tiktok
XXXX tea will be comprehensively
promoted and disseminated by means of
words, pictures, videos, etc. on the
above platforms on a regular basis. Form
the communication advantage of XXXX
tea's global centralized tea brand.
（3）other network media
1. Rural good product cooperation
platform;
2. Fortune Golden Bridge rural planning
and design research platform;
3. Today's headlines
Ⅵ. Communication content and form
（1）Main content
Highlight XXXX tea brand, and focus on
promoting and disseminating tea
producing areas, tea brands, tea
products, tea culture, tea activities
and tea politics and business
environment.
Specifically include: XXXX tea brand and
products; Introduction of tea
enterprises, brands and products in the
county; Organic ecological tea base.
Xixiang tea culture; Modern tea
production; Endorsement: leader
endorsement and online celebrity
endorsement; Various tea activities; Tea
politics and business environment.
（2）Main form
1. The communication content shall be in
the form of pictures, text, video, voice
and other forms.
2. Language: Chinese and English.
（3） Theme structure
|
Theme structure |
Editing content requirements |
|
Welcome global tea guests |
1. Endorsement: leader
endorsement and online celebrity
endorsement.
2. “MUST HAVE TEA FROM xxxx TEA
FROM CHINA” Tea tasting
promotion activities
3. Various tea activities. |
|
xxxx TEA |
1. XXXX tea brand and products.
2. Organic ecological tea base
and tea export base.
3. XXXX County Rural Culture and
tea culture.
4. Modern tea production. |
|
Good tea, made in xxxx |
1. Introduce scientific and
technological innovation
ability.
2. Manufacturing capacity of
high-quality tea products.
3. Introduction to tea
enterprises, brands and products
in the county. |
|
Business opportunities for you |
1. Tea politics and business
environment.
2. Tea export cooperation.
3. Other cooperation
opportunities. |
Ⅶ. Carry out tea export and global sales
cooperation
（1） Cooperate to establish a tea export
base in XXXX county and organize tea
export.
（2） Organize XXXX county rural industry
key products to enter the "rural good
product platform mall" for free to carry
out global sales.
Ⅷ. Carry out tea tasting promotion
and sales activities in key regions of
the world
（1） Global: hold the tasting and
promotion meeting of "MUST HAVE TEA FROM
xxxx TEA CHINA". Focus on tasting and
sales promotion activities in developed
regions such as Canada, the United
States, Rome No. 9 cultural exchange
center in Italy, Spain, Germany, the
United Kingdom, France and Australia.
（2） China: hold the tasting promotion
meeting of "MUST HAVE TEA FROM xxxx TEA
CHINA". Focus on the main venue areas of
the Winter Olympic Games in Malian road
and Shougang Park in Beijing.
（3） The second global good green tea
action recommended tea products of XXXX
county. Tea enterprises of XXXX county
participated in the promotion
activities.
Ⅸ. Organization
Expert consultant:
The global promotion and communication
is composed of the Ministry of
Agriculture and Rural Affairs,
academicians and experts in the tea
industry and relevant leaders of xxxx
County.
Actuator:
Fortune Golden Bridge Company
Canadian company
Canada Youth Chamber of Commerce
American, Spanish, French tea company,
Swedish Jack AB company, Australian tea
company
Relevant institutions of XXXX County
F G B global communication
