In order to promote the revitalization of tea producing areas, create new tea areas in China, recreate new global advantages of Chinese tea and build a new global pattern for the development of China's tea industry, it was jointly launched by an expert advisory group composed of academicians of the Chinese Academy of Engineering in the tea industry, tea experts from the Ministry of agriculture and rural areas, tea entrepreneurs, overseas tea companies and party and government leaders of tea producing areas. Tea Industry Committee of China Association for the Promotion of International Agricultural Cooperation, Tea culture research center of Renmin University of China, The Confederation of Toronto Chinese Canadian Organizations (CTCCO),  Canadian tea company, American tea company, Spanish tea company, French tea company, Swedish Jack AB company, Australian tea company and China Tea Import and export company, jointly held the "CHINESE TEA GLOBAL PROMOTION 2022-2024".

 

CHINESE TEA GLOBAL PROMOTION 2022-2024

 

1. Promotion purpose

(1) Facing the world, promote and spread China's local tea industry and better enhance the global brand value of tea in China's tea producing areas;

(2) Help develop the global market of tea in China's tea producing areas and expand exports;

(3) Help find global partners in China's tea producing areas and build a new pattern of tea producing areas + global cooperation.

2. Participatory approach

The governments of tea producing areas will apply for cooperation on their own. On the basis of local application, the organizer plans to select some advantageous tea producing areas for key cooperation in the country and sign cooperation agreements.

3. Expected target

(1) Enhance brand influence

A. Further form the brand influence of "Chinese tea" in China.

B. China one belt, one road, Canada, France, Sweden, Italy, Australia, and other countries, will carry out tea promotion and sales activities, and expand the brand of "Chinese tea" in the global regional market.

(2) Progress in market expansion

A. Domestic: set up a sales window in Beijing to create a new way of tea sales of "Chinese tea + rural good product cooperation platform + order transaction", so as to help tea producing areas speed up the expansion of the domestic market.

B. overseas: one belt, one road, and the other are the key industries in Canada, the United States, Spain, Germany, France, Sweden, Italy, Australia and the "belt and road".

4. Activity time

2022-2024, three consecutive years.

5. Global promotion and communication theme

Theme: global promotion to promote the transformation of tea industry!

Global: must have tea from China!

6. Global promotion and communication platform

Use the "global promotion and sales platform of tea industry" to promote and disseminate, and the specific contents are as follows:

(1) Global trade website

A. Two global professional e-commerce platforms: Global Tea Network: www.teanet.com com. Cn, Global trade network: www.mycotrade.com com

B. Create: China tea special site.

C. It is divided into four sections

Site Theme
*** TEA Comprehensive introduction to tea products.
Welcome global tea guests Comprehensive introduction to tea culture activities.
Good tea, made in *** Introduce tea garden, tea production capacity, tea production technology, tea scientific and technological innovation, etc.
Business opportunities for you Comprehensively introduce tea enterprises and cooperation methods.

Take the way of global familiarity and acceptance, and comprehensively promote and disseminate tea by means of text, pictures and videos. Create tea global cooperation opportunities.

(2) Global e-commerce sales promotion and financial media promotion

Platform Site Case

https://www.facebook.com/Rural-Goods-Cooperation-Platform-101330928718620

https://www.youtube.com/channel/UCrwUUrQLVVQavBjin0WtwBg

https://www.instagram.com/official_rgcp/

https://twitter.com/cnrgcp

rgcp

Set up "China tea global communication center" in Ottawa, Canada. On the above platforms, comprehensively promote * * * tea by means of text, pictures and videos. Form the communication advantage of * * * tea global tea brand.

(3) Other medium

Platform

Promotion and dissemination content

case

 

Rural goods cooperation platform

Tea brands, tea products,Tea producing areas, tea activities

 

Research instite of rural development

Tea enterprises, tea products,Tea tasting, tea activities

Headlines today Tea activities, tea knowledge,Tea enterprises, tea trends

Economic & Cultural (International) Exchange Cooperation Platform Tea trade, tea culture, tea activities, tea politics and business environment

The official media people's network, CCTV, radio and others jointly participate in the promotion and dissemination.

7. Communication content and form

(1) Main contents

Highlight the public brand of * * * tea. Focus on the promotion and dissemination of tea producing areas, tea brands, tea products, tea culture, tea activities, tea tasting, tea politics and business environment.

Specifically include: * * * tea brand and products; Introduction of tea enterprises, brands and products in the county; Organic ecological tea base*** Tea culture; Modern tea production; Endorsement: leader endorsement and online celebrity endorsement; Various tea activities; Tea politics and business environment.

(2) Main form

1. The communication content takes the form of pictures, text, video, voice and other forms.

2. Text: Chinese and English materials.

(3) Theme structure

Theme structure Editing content requirements
Opening 1. Tea and you and me
2. Tea and human beings
3. Tea and life
4. Tea and health
5. China and the world tea
Welcome global tea customers 1. Endorsement: leader endorsement and online celebrity endorsement.
2. Let the world fall in love with China * * * tea tasting promotion meeting.
3. Various tea activities.
Show * * * tea style 1. Tea brands and products.
2. Organic ecological tea base and tea export base.
3. Rural culture and tea culture.
4. Modern tea production.
Good tea, * * * made! 1. Introduce scientific and technological innovation ability.
2. Manufacturing capacity of high-quality tea products.
3. Introduction of tea enterprises, brands and products in the county.
Business opportunities for you! 1. Tea politics and business environment.
2. Tea export cooperation.
3. Other cooperation opportunities.

 

8. Carry out tea export and global sales cooperation

(1) The products are on trial sale in the global regional market. We will work with relevant counties and cities to select advantageous products, focus on the global regional market and carry out trial marketing activities.

(2) Establish a tea export base in * * *. Organize tea export.

(3) Organize * * * key products of rural industries to enter the "rural good product platform mall" for free to carry out global sales.

9. Carry out tasting promotion and sales activities in key regions of the world

(1) Abroad: hold the tasting promotion meeting of "Must have tea from *** China". One belt, one road, one in Italy, the other is "Rome China".

(2) Domestic: hold the tasting promotion meeting of "Must have tea from *** China". Focus on the main venue areas of Beijing Malian road and Shougang Park Winter Olympic Games to carry out tasting and promotion activities. The tasting will be combined with the sample viewing and Ordering Fair.

10. Global recruitment of "global promotion and communication Ambassador of China's tea industry"

In order to enhance the global communication power of China's tea industry, expand the communication channels and scope, and promote accurate access to information, the "global promotion and communication Ambassador of China's tea industry" and the "global promotion and communication Ambassador of China * * * tea" are publicly recruited all over the world. The specific plan will be formulated separately.

11. Organization

(1) Expert consultant: "2022-2024 three-year action plan for global promotion, dissemination and sales of China's tea industry" is composed of academicians of the Chinese Academy of Engineering in the tea industry, tea experts of the Ministry of agriculture and rural areas, tea entrepreneurs, overseas tea companies and party and government leaders of relevant tea producing areas.

(2) Executing agencies: The Confederation of Toronto Chinese Canadian Organizations (CTCCO), Fortune Golden Bridge (Beijing) company, Canadian tea company, Canadian Chinese Youth Chamber of Commerce(CCJCC), American tea company, Spanish tea company, French tea company, Swedish Jack AB company, Australian tea company, China Tea Import and export company, etc.

Tea Industry Committee of China Association for the Promotion of International Agricultural Cooperation

Tea culture research center of Renmin University of China

The Confederation of Toronto Chinese Canadian Organizations (CTCCO)

February 2022


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