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Seminar on Rural
Revitalization and rural brand building held in Beijing
In order to implement
the spirit of the 2021 central document, the law of rural brand
construction has been explored, and the brand building of local
villages has been better served. The Rural Revitalization
development research platform and the brand China Strategic Planning
Institute and other institutions have held a seminar on Rural
Revitalization and brand building in Beijing.
We believe that at present, Rural Revitalization has entered the
development stage of rural construction, which is the best
opportunity for rural brand building. To build a new pattern of dual
cycle development, we need high-quality development, participate in
international competition, promote the development of regional
advantages, create rural industrial clusters, and urgently need to
shape the rural brand.
It is proposed that in order to do a good job in the construction of
rural brand, we need to understand the relevant requirements of
Rural Revitalization and development. Rural Revitalization faces two
historical backgrounds. "Great changes not seen in a hundred years"
and "great rejuvenation of the Chinese nation". The country invests
a lot in rural areas every year, and the capital of various
industries reaches hundreds of billions, which is a great
opportunity for all walks of life, such as investment, brand, design
creativity and agriculture related industries.
Rural brand building is one of the contents of rural revitalization,
which needs rural feelings; agricultural brand needs the organic
combination of regional brand, industrial brand and product brand.
The brand should be innovative and have a correct understanding of
the "truth, goodness and beauty" of the countryside. The countryside
is pluralistic and complex, so we can't use industrialization
thinking to revitalize the countryside. We should understand the
future trend of rural development. One main line, three directions.
One main line is to build a new socialist countryside. We should
emphasize the party's leadership over the rural areas, develop the
new collective economy, organize the farmers and achieve common
prosperity. We should grasp three directions: to the direction of
rural community development, to the direction of new farmers
development, to the direction of regional development. Fourth, the
transformation from traditional rural areas to new rural
communities; the construction of six new relationships: first, the
new urban-rural relationship. The second is the new relationship
between workers and peasants. Third, the new relationship between
national economy and agricultural development. Fourth, the
relationship among government, market and society. Fifth, the
relationship between agricultural labor and non-agricultural labor.
The sixth is the relationship between rural residents and rural
It is pointed out that there are similarities and differences
between rural brand and industrial brand, rural brand and urban
brand construction. The construction of rural brand should be
organically combined with the revitalization of rural industry and
culture. Rural brand construction needs to expand the connotation
and extension of rural brand construction, so that rural brand can
become a strong support for rural industry and rural product
marketization. At the same time, rural brand should become a symbol
of rural spirit. Through the rural brand reflects the rural soul.
We all said that we will
gather relevant intellectual resources to provide services related
to rural brand building for the whole country. At the seminar,
experts also discussed the brand building of China's bee industry
development. They shared their valuable brand building opinions.
Liu nianyan, a research expert on Rural Revitalization of the
Ministry of agriculture and rural areas, Chang Jisheng, Qi Tianji,
Zhang Ping, Zhou Wentao, Wang Yong, Bai Boyang, Chen Chen, he
Hongbin and Liu Yixuan, experts of China brand 100 forum of brand
China Strategic Planning Institute, attended the seminar.