Co sponsored by global Tea man

 

MUST HAVE GREEN TEA

 

2021-Global promotion for green tea

 

Liu nianyan Senior professor

Development trend of global tea market

Section 1 laws of tea consumption

1.Global tea consumption is increasing

There are more than 2 billion people in the world who like to drink tea. About 60 countries around the world grow tea, and more than 160 countries and regions have tea consumption habits. Since the 1990s, the consumption of tea in the world has been stable at about 2.5 million tons, with an annual consumption of 0.5 kg per capita. With the progress of society and the improvement of people's living standards, the consumption pattern of tea in the world has changed. In addition, tea is more and more popular for its fragrance, thirst quenching and health care.

According to relevant information, over the past 100 years, global tea consumption has continued to grow. In 1900, 1.6 billion people, 900000 tons; in 1997, 6 billion people, 2.67 million tons, an increase of 2.97 times. In particular, the growth rate has accelerated in the past 50 years, as shown in Table 1-1.   

Table 1-1 growth rate of world tea consumption in the past 50 years

time 50 60 70 80 90 After 2000
annual increase% 1.38 1.17 2.07 2.30 2.50 6.30

In 1998, the global total consumption was 2.63 million tons, and the growth of trade volume was relatively slow. During the 12 years from 1986 to 1997, the global tea trade increased by 184000 tons, with an average annual increase of 15000 tons. After 2000, the tea consumption market has been developing rapidly. In the past three years, it has increased by 100000 tons per year.

2. China's total consumption is growing rapidly, and the growth of domestic sales is faster than that of export sales

In the past 50 years, the production and marketing of tea in China have developed rapidly, as shown in table 1-2-1, table 1-2-2 and table 1-2-3

Table 1-2-1 production and marketing of tea in China in the past 50 years

time

1950

1960

1970

1980

1990

2000

2005

2000/1950

Area (10000 mu)

252.4

558

731

1561

1750

1650

2750

3015

Production (10000 tons)

6.52

13.58

13.6

30.37

54.01

68.0

103.0

153.0

Domestic sales (10000 tons)

0.345

6.10

6.07

13.27

33.85

45.20

55.00

1310

Export (10000 tons)

1.88

4.26

4.09

10.76

19.50

22.8

28.0

12.12

Table 1-2-2

time

2001

2002

2003

2004

2005

Area (10000 mu)

1711.05

1701.30

1810.50

1893.00

2027.85

Production (10000 tons)

70.17

74.54

78.00

83.50

93.49

Domestic sales (10000 tons)

45.21

49.32

52.01

55.49

65.29

Export (10000 tons)

24.96

25.22

26.00

28.01

28.00

Among them, in the past 20 years, the area has increased slightly, the output and export have doubled, and the domestic sales have quadrupled; in the past 10 years, the area has decreased slightly, the output has increased by 20.5%, the export value has decreased, and the domestic sales have increased by 30%.

Table 1-2-3 changes of domestic tea sales volume (10000 tons) and area (hectare) in China from 2006 to 2015

time

2006

2007

2008

2009

2010

Domestic sales

74.10

87.60

90.00

100.00

110.00

Production

102.8

116.55

125.76

135.86

147.51

Area

170.00

175.00

180.00

184.9

197.00

 

time

2011

2012

2013

2014

2015

Domestic sales

118.00

133.00

152.00

166.00

176.00

Production

162.32

178.98

192.45

209.57

227.80

Area

211.30

228.00

234.70

256.30

287.70

The general trend is that the area, output and domestic sales have increased by a large margin.

3. Per capita consumption

The global per capita consumption is growing steadily, and the consumption structure is changing. The global tea drinking population accounts for about 50% of the total population, and the per capita annual consumption of tea is 0.46 kg. In the past 30 years, the per capita growth of tea in the world has doubled. With the improvement of living standards and the rapid spread of the concept that tea is beneficial to health, it will double in the next 50 years. See table 1-3 and table 1-4 for the annual tea consumption per capita of each country and the total annual global tea consumption.

Table 1-3 per capita consumption of each country in 1997 (unit: kg / person year)

No

1

2

3

4

5

country

Qatar

Ireland

Kuwait

britain

turkey

per capita

4.09

3.23

2.41

2.46

1.77

6

7

8

9

10

11

12

Iran

Sri Lanka

Hong Kong

Syria

Morocco

Bahrain

Tunisia

1.41

1.29

1.25

1.22

1.22

1.18

1.17

Table 1-4 annual increase of global tea consumption from 1940 to 2005 (10000 tons) (population: 100 million)

time

1940

1950

1960

1970

1980

1990

2000

2005

total

45.0

51.8

78.1

124.3

181.5

255.0

315.0

325.0

Increment

 

6.80

26.30

46.20

57.50

73.50

60.00

20.00

population

16.6

 

 

 

 

40.9

60

61

100000 tons more every 10 years. According to the statistics of world tea imports in 2002, the five major imports of 1436573 tons were 165313 tons from the Russian Federation, 114490 tons from Saudi Arabia, 106822 tons from Pakistan, 102000 tons from the United Arab Emirates and 96668 tons from the United States. Among them, black tea is mainly consumed in Europe and America, while green tea is mainly consumed in China, Japan and Africa. The consumption levels of different countries are different. The annual per capita consumption of the top ten tea consuming countries are as follows: Ireland 2.69 kg, Turkey 2.56 kg, Libya 2.44 kg, Kuwait 2.43 kg, Britain 2.33 kg, Qatar 2.21 kg, Iraq 2.03 kg, Morocco 1.40 kg, Sri Lanka 1.28 kg, Tunisia 1.25 kg.

See table 1-5 and table 1-6 for China's per capita consumption and provinces' per capita consumption.

Table 1-5 annual per capita consumption unit: kg

time

1956

1966 

1976

1985 

1998

per capita

0.1 

0.08 

0.1 

0.14 

0.33

time

Compare 56 years

Compare 76 years 

Compare 85 years

Compare 2000 years

per capita

+3.3times 

+3.3times

+2.3times

+3.0times

Table 1-6 consumption per capita and total consumption per Province in 2005 unit: kg, 10000 tons

No

1     

2    

3    

4    

5     

6     

7   

province

Qinghai

Xinjiang

Neimeng

Beijing

Gansu

Zhejiang 

Sichuan

per capita

1.81  

0.77 

0.49 

1.45 

0.42  

0.26 

0.25  

total

0.68 

1.20 

0.90 

1.50 

0.90  

1.80 

1.60   

8

9

10

11

12

13

14

15

16

Yunnan

Shaanxi

Tianjin

Shandong

Shanghai

Hebei

Guangdong

Hong Kong

Taiwan

0.23

0.21

0.40

0.54

0.36

0.10

0.60

1.55

1.15

1.90

0.70

0.80

2.60

1.20

1.00

5.00

1.00

2.25