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Co sponsored by
global Tea man |
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MUST HAVE GREEN
TEA |
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2021-Global
promotion for green tea |
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Liu
nianyan Senior professor
Development trend of
global tea market
Section 1 laws of
tea consumption
1.Global tea
consumption is increasing
There are more than 2
billion people in the world who like to drink tea.
About 60 countries around the world grow tea, and
more than 160 countries and regions have tea
consumption habits. Since the 1990s, the consumption
of tea in the world has been stable at about 2.5
million tons, with an annual consumption of 0.5 kg
per capita. With the progress of society and the
improvement of people's living standards, the
consumption pattern of tea in the world has changed.
In addition, tea is more and more popular for its
fragrance, thirst quenching and health care.
According to relevant
information, over the past 100 years, global tea
consumption has continued to grow. In 1900, 1.6
billion people, 900000 tons; in 1997, 6 billion
people, 2.67 million tons, an increase of 2.97
times. In particular, the growth rate has
accelerated in the past 50 years, as shown in Table
1-1.
Table 1-1 growth rate
of world tea consumption in the past 50 years
|
time |
50 |
60 |
70 |
80 |
90 |
After 2000 |
|
annual
increase% |
1.38 |
1.17 |
2.07 |
2.30 |
2.50 |
6.30 |
In 1998, the global
total consumption was 2.63 million tons, and the
growth of trade volume was relatively slow. During
the 12 years from 1986 to 1997, the global tea trade
increased by 184000 tons, with an average annual
increase of 15000 tons. After 2000, the tea
consumption market has been developing rapidly. In
the past three years, it has increased by 100000
tons per year.
2. China's total
consumption is growing rapidly, and the growth of
domestic sales is faster than that of export sales
In the past 50 years,
the production and marketing of tea in China have
developed rapidly, as shown in table 1-2-1, table
1-2-2 and table 1-2-3
Table 1-2-1 production
and marketing of tea in China in the past 50 years
|
time |
1950 |
1960 |
1970 |
1980 |
1990 |
2000 |
2005 |
2000/1950 |
|
Area (10000
mu) |
252.4 |
558 |
731 |
1561 |
1750 |
1650 |
2750 |
3015 |
|
Production
(10000 tons) |
6.52 |
13.58 |
13.6 |
30.37 |
54.01 |
68.0 |
103.0 |
153.0 |
|
Domestic
sales (10000 tons) |
0.345 |
6.10 |
6.07 |
13.27 |
33.85 |
45.20 |
55.00 |
1310 |
|
Export
(10000 tons) |
1.88 |
4.26 |
4.09 |
10.76 |
19.50 |
22.8 |
28.0 |
12.12 |
Table 1-2-2
|
time |
2001 |
2002 |
2003 |
2004 |
2005 |
|
Area (10000
mu) |
1711.05 |
1701.30 |
1810.50 |
1893.00 |
2027.85 |
|
Production
(10000 tons) |
70.17 |
74.54 |
78.00 |
83.50 |
93.49 |
|
Domestic
sales (10000 tons) |
45.21 |
49.32 |
52.01 |
55.49 |
65.29 |
|
Export
(10000 tons) |
24.96 |
25.22 |
26.00 |
28.01 |
28.00 |
Among them, in the past
20 years, the area has increased slightly, the
output and export have doubled, and the domestic
sales have quadrupled; in the past 10 years, the
area has decreased slightly, the output has
increased by 20.5%, the export value has decreased,
and the domestic sales have increased by 30%.
Table 1-2-3 changes of
domestic tea sales volume (10000 tons) and area
(hectare) in China from 2006 to 2015
|
time |
2006 |
2007 |
2008 |
2009 |
2010 |
|
Domestic
sales |
74.10 |
87.60 |
90.00 |
100.00 |
110.00 |
|
Production |
102.8 |
116.55 |
125.76 |
135.86 |
147.51 |
|
Area |
170.00 |
175.00 |
180.00 |
184.9 |
197.00 |
|
time |
2011 |
2012 |
2013 |
2014 |
2015 |
|
Domestic
sales |
118.00 |
133.00 |
152.00 |
166.00 |
176.00 |
|
Production |
162.32 |
178.98 |
192.45 |
209.57 |
227.80 |
|
Area |
211.30 |
228.00 |
234.70 |
256.30 |
287.70 |
The general trend is
that the area, output and domestic sales have
increased by a large margin.
3. Per capita
consumption
The global per capita
consumption is growing steadily, and the consumption
structure is changing. The global tea drinking
population accounts for about 50% of the total
population, and the per capita annual consumption of
tea is 0.46 kg. In the past 30 years, the per capita
growth of tea in the world has doubled. With the
improvement of living standards and the rapid spread
of the concept that tea is beneficial to health, it
will double in the next 50 years. See table 1-3 and
table 1-4 for the annual tea consumption per capita
of each country and the total annual global tea
consumption.
Table 1-3 per capita
consumption of each country in 1997 (unit: kg /
person year)
|
No |
1 |
2 |
3 |
4 |
5 |
|
country |
Qatar |
Ireland |
Kuwait |
britain |
turkey |
|
per capita |
4.09 |
3.23 |
2.41 |
2.46 |
1.77 |
|
6 |
7 |
8 |
9 |
10 |
11 |
12 |
|
Iran |
Sri Lanka |
Hong Kong |
Syria |
Morocco |
Bahrain |
Tunisia |
|
1.41 |
1.29 |
1.25 |
1.22 |
1.22 |
1.18 |
1.17 |
Table 1-4 annual
increase of global tea consumption from 1940 to 2005
(10000 tons) (population: 100 million)
|
time |
1940 |
1950 |
1960 |
1970 |
1980 |
1990 |
2000 |
2005 |
|
total |
45.0 |
51.8 |
78.1 |
124.3 |
181.5 |
255.0 |
315.0 |
325.0 |
|
Increment |
|
6.80 |
26.30 |
46.20 |
57.50 |
73.50 |
60.00 |
20.00 |
|
population |
16.6 |
|
|
|
|
40.9 |
60 |
61 |
100000 tons more every
10 years. According to the statistics of world tea
imports in 2002, the five major imports of 1436573
tons were 165313 tons from the Russian Federation,
114490 tons from Saudi Arabia, 106822 tons from
Pakistan, 102000 tons from the United Arab Emirates
and 96668 tons from the United States. Among them,
black tea is mainly consumed in Europe and America,
while green tea is mainly consumed in China, Japan
and Africa. The consumption levels of different
countries are different. The annual per capita
consumption of the top ten tea consuming countries
are as follows: Ireland 2.69 kg, Turkey 2.56 kg,
Libya 2.44 kg, Kuwait 2.43 kg, Britain 2.33 kg,
Qatar 2.21 kg, Iraq 2.03 kg, Morocco 1.40 kg, Sri
Lanka 1.28 kg, Tunisia 1.25 kg.
See table 1-5 and table
1-6 for China's per capita consumption and
provinces' per capita consumption.
Table 1-5 annual per
capita consumption unit: kg
|
time |
1956 |
1966 |
1976 |
1985 |
1998 |
|
per capita |
0.1 |
0.08 |
0.1 |
0.14 |
0.33 |
|
time |
Compare 56
years |
Compare 76
years |
Compare 85 years |
Compare
2000 years |
|
per capita |
+3.3times |
+3.3times |
+2.3times |
+3.0times |
Table 1-6 consumption
per capita and total consumption per Province in
2005 unit: kg, 10000 tons
|
No |
1 |
2 |
3 |
4 |
5 |
6 |
7 |
|
province |
Qinghai |
Xinjiang |
Neimeng |
Beijing |
Gansu |
Zhejiang |
Sichuan |
|
per capita |
1.81 |
0.77 |
0.49 |
1.45 |
0.42 |
0.26 |
0.25 |
|
total |
0.68 |
1.20 |
0.90 |
1.50 |
0.90 |
1.80 |
1.60 |
|
8 |
9 |
10 |
11 |
12 |
13 |
14 |
15 |
16 |
|
Yunnan |
Shaanxi |
Tianjin |
Shandong |
Shanghai |
Hebei |
Guangdong |
Hong Kong |
Taiwan |
|
0.23 |
0.21 |
0.40 |
0.54 |
0.36 |
0.10 |
0.60 |
1.55 |
1.15 |
|
1.90 |
0.70 |
0.80 |
2.60 |
1.20 |
1.00 |
5.00 |
1.00 |
2.25 |
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