Co sponsored by
global Tea man
MUST HAVE GREEN
promotion for green tea
2021 China Spring Tea
April is the best time
for spring outing and flower appreciation. Peach blossom, apricot
blossom, cherry blossom and pear blossom are all in bloom. Flower
appreciation is the best time. For tea friends, today should be our
tea Festival. Here, at the national agricultural exhibition hall,
the 13th China (Beijing) International Tea Industry and Tea Art Expo
opens today. Spring tea gathered all over the country. Tasting
spring tea and washing spring tea have become tea people's favorite.
A mouthful of fresh spring tea is better than April day in the
world. When it comes to spring tea, everyone pays close attention to
it. I'd like to share the spring tea industry with you in six
1. Spring tea is produced in four major tea producing areas in
As we all know, there are four major tea producing areas in China
Southwest tea area: located in Southwest China, including Yunnan,
Guizhou, Sichuan and Southeast Tibet, southwest tea area is the
oldest tea area in China.
South China tea area: South China tea area is located in the south
of China, including Guangdong, Guangxi, Fujian, Taiwan, Hainan and
other provinces (regions), which is the most suitable area for tea
growth in China.
Jiangnan tea area: Jiangnan tea area is located in the south of the
middle and lower reaches of the Yangtze River in China, including
Zhejiang, Hunan, Jiangxi and other provinces, as well as southern
Anhui, Southern Jiangsu, southern Hubei and other places. It is the
main tea producing area in China, accounting for about 2 / 3 of the
total output of the country.
Jiangbei tea area: Jiangbei tea area is located in the North Bank of
the middle and lower reaches of the Yangtze River, including Henan,
Shaanxi, Gansu, Shandong and other provinces, and Northern Anhui,
Northern Jiangsu, Northern Hubei and other places. Jiangbei tea
district mainly produces green tea.
You should know that what we call "spring tea" is that the time of
tea production is in spring. Therefore, spring tea is produced in
all tea producing areas in China. Spring green tea, spring black
tea, spring black tea, spring white tea and spring yellow tea can be
produced in spring.
China, spring tea accounts for the majority of tea production
Tea can be produced all
year round. As long as the tea garden is well managed and new buds
can be produced, tea can be produced. You know, 90% of the tea we
buy in the market is spring tea. Why? First, good quality. The taste
and appearance are very good, which is more suitable for the
consumption habits of Chinese people. Because when Chinese people
drink tea, they have to look at the color, aroma and taste of tea.
Second, the market is good. Many people buy spring tea for the whole
year and drink it at home. Third, drinking spring tea is a
tradition. Therefore, in tea producing areas, generally only spring
tea is produced, and there is little tea in summer. Oolong tea is
better in autumn. In summer and autumn, raw materials may also
produce good black tea. Black tea can also be produced in summer and
Spring tea should be popularized
With the diversification
of tea market consumption, the development of spring tea industry is
also changing: first, tea producing areas are constantly pursuing
"famous, excellent, special, early, courtesy". Famous tea from
different producing areas has better quality and taste. Second, the
pursuit of early spring tea market. This year, there will be spring
tea as soon as the Spring Festival is over. In pursuit, the earlier
the better. Third, the pursuit of characteristics and differences,
personalized. Now, in many places, spring tea pursues white tea,
purple tea and so on. Fourth, the pursuit of gift packaging. It's
complicated to give. The second is luxury. Fifthly, the market
development shows the development trend of combining producing area
with selling area. While participating in the spring tea Fair, the
enterprises from the producing areas have the help of wanghong,
Pinyin and wechat.
prospect of spring tea is getting better and better
First, the market will
be bigger and bigger. In fact, everyone wants to drink spring tea.
The original purchase is not convenient, now there are online,
origin, fair in various forms. Many young people also like spring
tea. Purchase convenience promotes market expansion. Second, the
quality will be better and better. Now the management level of tea
garden is higher and higher, the market competition pressure is more
and more big, the enterprise must win by the quality. The quality of
spring tea will be better and better. Third, the variety will be
more and more colorful. It has various shapes, many places of origin
and more and more names. Fourth, prices have been rising steadily.
The main reason is that the labor cost is increasing rapidly. It was
100 yuan per kilo of raw materials. Now it's 300 yuan. 4.5 Jin of
fresh leaves to make a jin of tea, you can calculate the cost.
Excluding the cost of hand-made, the overall cost of spring tea is
very high. Therefore, the rising cost determines that the overall
price of tea is stable and rising. Fifth, there will be more and
more sales channels. Wechat and Pinyin go together to combine tea
picking experience tourism with tea purchasing.
to develop spring tea industry in China
The main problem is to
expand the crowd market and improve the overall efficiency. From the
development of tea industry, we should develop modern tea industry.
It is to develop mechanized and intelligent tea industry. Control
labor cost. Improve production efficiency. In addition, we should
develop good spring tea that can be consumed by the public.
Cultivate good spring tea brand. We should know that the pursuit of
fame, excellence, specialty, earliness and propriety is right for
the short-term interests of enterprises, but we should not pursue
too much. Reduce excessive packaging and realize civilian market
strategy. In addition, we should combine the production of spring,
summer and autumn tea to improve the efficiency of tea enterprises.
state has many policies to promote the development of tea industry
Tea industry is the
characteristic industry of Rural Revitalization. When inspecting
Fujian, General Secretary Xi said that we should do a good job in
tea industry, tea culture and tea technology. In rural
revitalization, high-quality tea seedlings, high-quality tea
processing, export, industrial clusters, tea industry to promote the
construction of characteristic towns, characteristic villages, "one
village, one product" have the corresponding project support.